Mandeville, LA – We received the following letter from listener Jeff S., today. We are compiling a survey based on Jeff’s suggestions, meanwhile, please leave your comments below – thanks!
“Brother Church I wanted to let you know that while I enjoy most of your show there is one thing that is troubling me. You seem to be caught in this constant cycle of lamenting the lack of listeners. While internet radio may be the future we aren’t quite there yet. One of the fundamentals of how to succeed in business is to study people who are already successful. It doesn’t mean you have to copy them, but you should at least understand how they achieved their success.
The other day you brought up Freedom 95 on Tune In. They have over 53,000 followers. Why is that? Because they carry programming that is both streaming and on syndicated broadcast radio. Their content of made up of known syndicated radio hosts. Michael Savage is the number 1 streaming program. How did that happen? Because he is also on over 300 radio stations. These people have a platform to reach people who may just be scanning the “dial”. Given the sheer volume of internet programming, the odds of someone stumbling across your program, or any specific program, are pretty low. You have great programming and content. The problem is very few people know you exist and running banner ads on religious theology websites probably won’t change that. With your years of radio experience you know that there are a tremendous number of small AM radio stations that are begging for economical content. Given that syndicated programs are far cheaper to run than having local talent do live programming, putting together even a small group of broadcast affiliates should be doable.
I listen to several talk show hosts who have done this very thing. Whether it is a state network, a religious network, or just small group of radio stations I think its something that you should consider. I can’t justify giving Sirius $10 a month for 100 stations, its hard to spend $7 a month for 1 station. There is just too much free content out there that is supported by traditional advertising. Thanks and please get back to bashing Obama ….LOL